The Indian celebrities investment in startups with an aim to bring a change with their influence. Will this change be positive? Or it can be just another wave of Influencer Marketing? Let’s dig out about why are Indian celebrities investing in startups & supporting the good cause.
Bollywood gossips have always been around the actors & their latest releases. But the tables have turned. Now the big headlines are about where, why & how these celebs are investing their money. Especially, in startups.
India, known to be the 3rd largest startup ecosystem in the world, seems to have gained the attention of our beloved bollywood actors. Since past few years, Indian actors have been spirited about startups. Startup is seen to be a window of opportunities in 2019. And the Indian celebrities seems to put their everything to get benefitted from this opportunity.
Here’s a list of Indian Celebrities investment in startups to support the Indian Youth, to increase the economic condition by their star power. Let’s read on.
11 Indian Celebrities investment You should know.
1 Jacqueline Fernandez – Rakyan Beverages
In 2017, Jacqueline Fernandez invested with in Mumbai-based juice maker and on-line portal Rakyan Beverages (Raw Pressery).
2. Arjun Kapoor – Foodcloud.in
Earlier in may 2019, actor Arjun Kapoor declared his investment in Delhi-based home food delivery company Foodcloud.in, that aims to empower ladies. Talking regarding the same at the time, the actor said,
“My aim at investment in Foodcloud.in is serve a larger social purpose of empowering the homemakers to contribute towards their family financial gain.”
Established in 2014, FoodCloud is led by Vedant Kanoi along side co-founder Sanjhi Rajgarhia. The startup provides healthful, homecooked food from the kitchen to customers.
3. Malaika Arora – Sarva
Bollywood star Malaika Arora also backed a Mumbai-based fitness startup referred to as SARVA in 2019. The actress participated within the $6-8 million funding round with different marquee investors including pop icon Jennifer Lopez, former american baseball shortstop Alex Rodriguez, and branded fitness platform Zumba.
SARVA was founded by yogi-turned-entrepreneur Sarvesh Shashi in 2016, and presently has ninety one studios across Mumbai, Delhi, and Bengaluru. By 2022, it aims to own five hundred brick and mortar studios in fifteen cities across the country and at the same time desires to create a worldwide community of over a hundred million on its digital platform.
SARVA is also looking for opportunities in international markets like the United States, UK, and also the Middle East.
4. Shilpa Shetty – Mamaearth
In April 2018, bollywood actress, celebrity judge and yoga professional Shilpa Shetty invested with in Gurugram-based Honasa consumer Pvt. Ltd, that owns and operates babycare product startup mamaearth.in.
Founded in 2016 by husband-wife couple Varun and Ghazal Alagh, Mamaearth has already acquired over 500,000 customers across 120+ cities in India. The startup contains a presence in over five hundred stores across the country, and is prepared to reach the spectacular Rs 100 crore mark by 2020.
During the investment last year, Shilpa Shetty Kundra said in a statement that the natural and chemical-free nature of the product had contributed to her decision to back mamaearth.in. In March 2019, Shilpa also invested around INR. 10-15 crore and bought a 50 % stake in hotelier Ranjeet Bindra-owned Bastian hospitality (earlier Aallia Hospitality).
5. Hrithik Roshan – Cure.fit
In May this year, Hrithik Roshan-backed fitness startup Cure.fit secured $75 million from Piramal Group’s Anand Piramal, Accel Growth, Kalaari Capital, and IDG Ventures India.
6. Alia Bhatt – Style Cracker
Alia Bhatt had picked up a minority stake in Mumbai-based fashion-tech startup StyleCracker for an unrevealed amount.
7. Farhan Akhtar – Flickbay
Previously, director, actor, and singer Farhan Akhtar invested in a film-discovery app, Flickbay that provides trailers, songs, reviews, news, ratings and everything that you just wish to know regarding movies that are playing in theatres and on televisions. The platform is a personalized movie engine that utilises AI and machine learning technologies to suggest distinctive content.
8. Aamir Khan – Furlenco
Actor and producer Aamir Khan had infused $300K in Bengaluru-based online furnishing rental platform Furlenco.
9. Priyanka Chopra – Bumble
In 2018, when US-based dating app Bumble declared its entry into India, Priyanka Chopra not only invested within the app however conjointly became its brand ambassador. She is also an consultant to the female-centric app that’s accessible in both English and Hindi on iOS and android.
“Women wish love, they want friendly relationship, and they want to find a career, and that’s the uniqueness of what Bumble delivers – a digital community that encompasses all that, while empowering ladies to take charge of their lives”, she said.
Founded by Whitney Wolfe Herd in December 2011, Bumble had twenty two million users in November 2017.
10. Deepika Padukone – Drum Foods International
Deepika Padukone became a startup investor by making an unrevealed investment in Drums Food International, the parent company of flavored greek yoghurt brand Epigamia. The investment is a a part of Epigamia’s INR 182 crore Series C funding round, and has been created through Ka Enterprises LLP, a company entity wholly-owned by Deepika Padukone.
Commenting on the association with the brand, Deepika expressed,
“Not only do I like their product, but also connect very powerfully with the brand philosophy. The team has massive plans for growth, and that I am excited to be closely involved as we tend to roll out new products and enter new cities.”
Launched in 2015 by Rohan Mirchandani, Uday Thakker, Ganesh Krishnamoorthy, and Rahul Jain, Mumbai-based Epigamia has expanded its product to twenty one SKUs. It is sold-out across 10,000 touch points, as well as modern trade chains.
It is also available on e-commerce platforms including Amazon & Bigbasket. Going forward, the company looks to scale pan-India and enter 50,000 stores within the coming years.
11. Akshay Kumar – GOQii
After Madhuri Dixit investment in GOQii, actor Akshay Kumar recently has invested with in the same company. Vishal Gondal, founder and CEO of GOQii said in a report, “We are very happy to have Akshay Kumar as a part of our GOQii Family. He personifies the values that GOQii stands for and is a living example of what we tend to advocate – Exercise, Eat Healthy and Rest Well.”
ALL CAUGHT UP!
WOW! Now you are aware of some of the trending Indian celebrities investment in their respective startups. Comment below your views about their brands & their decision about investments. Missed your favorite actor? Inbox us & we’ll will publish it for you with a free shout out.
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